To that end, I’m going to try attaching a signature to all my posts here. I already tried it out with my latest post over at Oregon Treehugger, and I am happy with the signature itself. As this content-based closing could live on in Google caches indefinitely, I think it’s important to put a lot of thought about it and figure out what to say. Some important points to remember:

• Focus on what is most important. If you only have a few seconds to get across what is most important about you, make sure you are not rambling! Think of this in terms of your 7-second commercial — give us your unique selling proposition and get people interested in finding out more.
• Use three links or less. I went to a networking event last year and I was surprised at how many people were trying to tell people about many of their businesses/projects at the same time. If you want to lose your audience, link everything in your signature to all your various project. If you want to keep your focus, link one or two things so your readers have a clear direction to learn more.
• Tailor the closing to the content, or use them all for the same goal. If you are like other entrepreneurs, you probably have multiple pots on the stove right now. This leaves you with two choices — either tailor the closing to the content it is attached to, or use the closing of all your content to steer people toward the same end goal. For example, I write for a lot of sites but my main goal is always to increase business for myself here at That PHP Girl, and my current signature reflects that.
• Use simple formatting. As your CSS doesn’t always go with your content, use simple formatting for your signature, such as using italics and the small tag.
• Sell — or don’t. If you want your signature to be a commercial for your business, use it that way! Pitch a service like "Learn how you can double your income in just 6 months …" or "Get your free consultation today at …" If you would rather make it more of an about text, such as "Judy is a marathon runner and elementary school PE teacher in Fitchburg, MA…", that is fine as well. There are no set rules for every business. Just be careful about putting anything temporary, such as a monthly special, as the content signature could outlive the advertised special by far.

Nikole Gipps is a detail-oriented web developer, mud-loving Cornell Aggie, avid gardener, occasional iron chef, patient wife and fun mom of two. You can follow her work at That PHP Girl or see all of her feeds at NikoleGipps.com.

• Twitter for Wordpress
  This plugin can be coded into your theme or used as a widget. It is a very simple plugin that offers customizable CSS for styling.
  
• TweetMeme
  TweetMeme easily allows your blog post or page to be retweeted. It provides a live count of how many times your post/page has been retweeted throughout Twitter, and is a very popular plugin for large brands like TechCrunch and Mashable. The tweets are tracked at TweetMeme.com.
  
• Lifestream for Wordpress
  Obviously this plugin does a lot more than a twitter feed, but it offers several key advanced features like the use of custom themes for feed display.
  
• Tweetroll / Tweeple
  These tools give you customizable widgets to show your recent tweets, list your followers, and other stats. There is also an option to monetize your tweets.
  
• TweetSuite
  TweetSuite offers a whole host of features like tweet tracking, most tweeted, and retweets.
  
• Twitter Widget Pro
  Twitter Widget Pro properly handles and displays your Twitter feed in your blog’s sidebar.
  
• Tweet Stats
  Tweet Stats utilizes the TweetBacks plugin (above) to display "Most Tweeted" and "Recently Tweeted" widgets on your blog.
  
• Tweet This
  Tweet This adds "Tweet This" icons to your posts, shortens the post URLs, and automatically tweets new posts. Note: This plugin may or may not work in Wordpress 2.9 — there have been mixed reviews on using it with the latest WordPress release. I’ve gotten it to work, but your mileage may vary.
  
• Tweetable
  Tweetable turns your Wordpress admin into a Twitter client with status updates, URL shorteners, and the ability to tweet your posts as they are published.
  
• TwitterCounter
  TwitterCounter allows you to easily integrate and customize TwitterCounter.com followers and stats widgets for your sidebar.
  

Good luck and happy developing!

Nikole Gipps is a punctilious web developer, marketing-minded writer, enthusiastic gardener, improvisational cook, loving wife, and fun mother of two. Read more about her work at That PHP Girl or follow all of her adventures at the nhgnikole mashup.

• Custom backgrounds throughout.
• Dropped navigation in the header, expanded wording in the footer.
• Replacement header featuring Callandra’s fantastic logo.
• A new sidebar that changes from the blog to the static pages, and features a rotating testimonial and social media icons.
• SEO helpers like the WPSEO plugin, sitemaps, and search engine pinging.
• New blog formatting to suit Callandra’s needs.
• Custom WordPress templates for blog archives, recent posts and testimonials.

The end result is the launch of Cherry Tree Occasions — Wedding Planner to the Wildly Romantic! I think all the small details on this site make it one of my favorites. Callandra and I really came together as a team to make this site great!

• Custom imagery, headers and backgrounds.
• Modification of the base theme, and restructuring of the header.
• Changes and additions to the stylesheets (CSS), including font changes.
• A "social media hub" with a custom icon theme and links to all her various social media profiles.
• Assistance for the site owner in making new posts, adding images, and generally using WordPress.
• Critical plugins like Google Sitemaps and WPSEO.