To recreate Hear Florida in WordPress and upgrade it to the client’s needs, I pulled out the base HTML and CSS from what I believe was a modified YooTheme template, along with the content. I then …

• Configured the site to use permalinks.
• Removed all layout-based tables from the content, and generally cleaned up the HTML and CSS for the site. (Tables displaying tabular data were retained.)
• Installed and activated the WPSEO and Google Sitemaps plugins.
• Used the Google Maps API to create location pages which put the logo and address on a point on live maps. Each map point includes that location’s logo and contact information.
• Added a blog with a feed and Feedburner connection. The blog features several custom archive page templates, including a category listing, a single page, and an all-posts listing.
• Added social media connections (Twitter, Facebook, AddThis) to the sidebar and the blog posts.
• Created a newsletter signup form for use with a custom newsletter template.
• Made a dynamic sidebar to load content as it is added by the content admin.
• Created a Q & A section which includes a form to ask questions, a format for reading the answers to previous questions, and social media connections for sharing the content.
• Organized the site and navigation for clarity, ease of use, and elimination of redundancy.

Overall, all parties are pleased with the result and I am confident that this new version of the Hear Florida site will prove to have better longevity and marketability for the company.